Social Media Technology/Social Technology Software has made an uprise in popularity and is now a mainstream software used by companies to manage, engage, market and execute social initiatives and strategies. The Social Technology software landscape is separated into four main categories â€“ Social collaboration, Monitoring and Listening, e-mail Marketing and Social Tools. There are software solutions that are a combination of these four categories which create a multi-functional platform. Social Collaboration is often used for internal and external interaction, while monitoring/listening software aggregate activity over social networks to understand sentiment and other social activity. E-mail Marketing tools mostly automate the marketing processes and allow instant interaction and analytics for marketing campaigns.